Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry's offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics.
Barbara has been active in the Silicon Valley world for 21 years including roles in product and program marketing. In 1996 she founded WebMama.com to provide strategic and tactical consulting in the world of online marketing. WebMama.com is now a multi-million dollar company with a number of brand name clients including HP, Guthy-Renker, VMware and Verisign. Barbara was founding President and Chair of the Search Engine Marketing Professional Organization (SEMPO).
Barbara has an computer systems engineering degree from Carleton University in Ottawa Canada. She lives in Menlo Park, CA with her patient family.