Allison Fabella directs all strategic and tactical SEO and social media initiatives for the southeast's largest newspaper, The Atlanta Journal-Constitution (plus AccessAtlanta, AJCHomefinder, AJCExchange, and other sites). She also serves as the AJC's SEO and social evangelist, holding training courses for the paper's vital personnel including editorial, IT, design, and management. She began her search career at the Atlanta-based search marketing agency Prominent Placement. She then moved to the publishing company Primedia, where she managed SEO for several well-known sites. Having done search both on the agency side and in house, Fabella offers a well-rounded perspective of search marketing. She is a founding member of Atlanta SEMPO and serves as their VP of programming. She was featured in Bruce Clay's popular "Six Questions" series and, in 2009, was named one the most influential women in search.