Sponsors & Exhibitors
Acquisio Indus Net Technologies WebCertain Efficient Frontier Direct Traffic SCL Analytics ADFERO DirectNews
Make Me Top PRWeb Jellyfish WebTrends Digital Clarity IAB Search Council Microsoft AdCenter

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also e-mail sales@sesconference.com or call JoAnn Simonelli +1 646-755-7255.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@sesconference.com.

SES Search Engine Marketing (SEM/SEO) Training Workshops

Friday, February 20, 2009
7:00am-8:00am Continental Breakfast
8:00am-12:00pm Reaching Your Audience
Through Blogs
Marketing 101
12:00pm-1:00pm Lunch Break
1:00pm-5:00pm Link and Reputation
Site Architecture
Participants may register for training in addition to the SES London conference or independently, as workshops take place on the Friday after the event.

These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.

Reaching Your Audience Through Blogs
Training type:Search Engine Marketing Training
Instructor:Jennifer Evans Laycock, Search Engine Guide

With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That's why more and more companies are turning to the blogosphere to connect with consumers. Never before have businesses had such effective access to the frustrations and desires of their target audience.


Who should attend?

This workshop is for marketers and business owners that want to learn more about harnessing the power of blogs to build buzz about their business online. It will cover the use of both internal blogs and third party blogs as we explore what sparks conversation and passion in readers and how to leverage that conversation and passion for marketing purposes.

What will I learn?

After attending this half-day workshop, you will have a solid understanding of concepts that are vital to reaching out to consumers via blogs including:

  • Why blogs are the fastest growing form of consumer generated media
  • How blogs can change the way you interact with your customers
  • How to engage your target audience in conversation and how to put what you learn into action
  • Why blogging works for both B2B and B2C companies
  • How to avoid the most common corporate blogging mistakes
  • Crisis control tactics in case you encounter negative blogging

In this workshop, you will gain a better understanding of the concepts, ideas and implementations that are required to launch an internal blog or to market through third party blogs. You'll learn why so many companies are launching corporate blogs and how they are creatively using them to advance their brand and marketing campaigns. You'll also learn how to leverage other people's blogs to build your company's reputation, address criticism and introduce new products.

The workshop will give real life examples of both good and bad blog campaigns as well are sharing insight on how your business can build their own blog style based on consumer feedback.

During this workshop, you will learn:

  • How to find your corporate blogging voice
  • What resources are needed to launch an effective corporate blog
  • How to balance sales and information to build a more loyal readership
  • Why pitching bloggers is different than pitching traditional media
  • Why companies ignore blog comments at their own peril
About the instructor

Jennifer Evans Laycock is the Editor-in-Chief of Search Engine Guide, an online publication aimed at educating Small Business owners about search engine marketing, viral marketing, social media marketing and blogging. Jennifer also operates as an independent online marketing consultant specializing in organic search marketing and viral marketing. Her clients have included companies like Verizon, American Greetings, Highlights for Children and Option-Line, a national crisis-pregnancy hotline. She is also the author of the popular e-books "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Talent and Thirty Days."

Jennifer is a requested speaker and has served as both a panelist and a moderator at Incisive Media's popular Search Engine Strategies conferences, the eComXpo virtual trade show, Microsoft's Small Business Summit and several local search marketing training seminars. In 2005, Jennifer delivered the keynote presentation at the MIVA Small Business Conference. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, The Washington Post and Entrepreneur magazine.

Mobile Marketing 101
Training type:Introduction to Mobile Marketing & Mobile SEO
Instructor:Cindy Krum, Rank-Mobile

In this 4 hour training session, attendees will learn basic mobile marketing strategies that are attracting mobile traffic today. The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track a mobile marketing strategy. Students are welcome to bring their laptops to this session. Wireless access will be provided.


Who should attend?

This program is intended for mobile and traditional SEO/SEM consultants, site designers, developers, in-house search engine marketing specialists, agency representatives and Internet consulting professionals who want to make the most of the opportunity search engines offer.

What will I learn?

After attending this workshop, you will be able to:

  • Understand how mobile marketing fits into the traditional and online marketing mix
  • Determine what mobile marketing strategy is most appropriate for your target market
  • Update your existing site to be found and used on a variety of mobile devices
  • Choose a mobile site architecture that will work for your site and your customers
  • Direct mobile meta crawlers and mobile users to mobile content
  • Author meta data that ranks well in mobile search and is compelling for mobile searchers
  • Leverage local and universal search results in mobile search engines
  • Provide a good mobile user experience for all mobile devices
  • Test mobile websites to ensure they render correctly across different devices
  • Track and evaluate your mobile success
  • Anticipate future opportunities in mobile marketing.

What is Mobile Marketing & Mobile SEO?

  • Definitions & Statistics
  • Included Technologies
  • General Goals

What are the Tenants of a Good Mobile Marketing Strategy?

  • Find-ability
  • Usability
  • Interactivity

How do you Develop a Mobile SEO Strategy

  • Mobile Site Architecture
  • Content Development for Mobile
  • Mobile-Specific Site Features
  • Keyword Selection for Mobile
  • Universal & Local SEO for Mobile

How do you Develop a Text Messaging Strategy?

  • Getting Users to Opt in for SMS
  • Short Codes and Premium Short Codes
  • Linking SMS with Other Media
  • Compelling SMS messaging

How do you Develop a Mobile Couponing & Email Strategy?

  • Getting Users to Opt in for Coupons & Email
  • Mobile Email Rendering
  • Targeting and Messaging Concerns
  • Making Mobile Email Interactive

What is the Future for Mobile Marketing?

  • Omnipresence of the Web
  • Growth of Mobile Infrastructure and Networks
  • Growing Privacy Concerns
About the instructor

Cindy Krum is Founder and CEO of Rank-Mobile, LLC She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.

Cindy also currently serves as the co-chair of the SEMPO Emerging Technologies Mobile Web Task Force, and is an active member of the search community. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.

Link & Reputation Management
Training type:Link Building
Instructor:Dixon Jones, Receptional LTD

Searchers and engines alike are more likely to use and recommend your business if there are more third party sources recommending you in the correct context. This workshop looks at the misnomers of link building and brings the concept of link building away from search engine manipulation and back to sound marketing principals. The workshop will start with the ways in which you can build up an "audit" of a site's link structure and strategy, with a view to developing a coherent link and reputation development strategy that transcends search engines whilst remaining sympathetic to the way in which they aim to work.


Who should attend?

This workshop is for PR professionals, brand managers and marketers responsible for building or managing online brands as well as in-house search marketers looking to avoid the pitfalls of link building from a search engine perspective.

What will I learn?

You will be able to create more avenues for your business to get seen in the right place, at the right time on the Internet and have more confidence that your link building will not be detrimental other to areas of your business. You will also be able to quickly and visually relay the effects of link building to a non-internet savvy senior audience. You will leave armed with new tools and methods for building links and managing your reputation online.

  • Build a Web site that satisfies both your site's visitors AND the search engines
  • Design dos and don'ts
  • Successful Web site information architecture - learn what search engine marketers don't know
  • Avoid costly copywriting and design mistakes
  • Link development research: tips and tools
  • Learn proven techniques and strategies for long-term results
About the instructor

Dixon Jones has been a speaker at SES conferences since 2002 and is the Managing Director of Receptional LTD which provides a tailored Internet Marketing consultancy for many organizations in the UK, having carried out tasks for groups as diverse as Nokia, Daily Mail Group and MoneyCorp. Receptional also works closely as a partner and advisors to Leisure Direction in the travel industry. Dixon Jones has talked internationally about the importance of online Link development for six years. Receptional formed in 1999 when a Large London property asked Dixon to look at why no serious prospects were looking at their website. Since then, one in three occupants in the large property in Mayfair found their temporary home via the Internet - clearly a dramatic turnaround. Dixon Jones is also a moderator on Webmasterworld, covering the Microsoft and the Tracking & Logging forums.

Site Architecture Workshop
Training type:SEO Workshop
Instructor:Alan Perkins, SilverDisc Limited

A Web site's information architecture and technical architecture are critical to its success in natural search results - and are important elements of paid search success, too. We'll be looking at issues like:

  • Dynamic URLs & dynamic content
  • HTTP and HTML
  • Redirects
  • JavaScript
  • CSS
  • Frames
  • Cookies
  • 404 Handlers
  • Linkage problems
  • robots.txt files and robots meta tags
  • Multiple languages, domains and sub-domains
  • Canonicalisation and normalisation
  • Duplicate content issues
  • Search engine spam and how to avoid it

Description: (continued)

Topics covered will include:

  • Technical architecture of your Web site
  • Information architecture of the Web as a whole
  • Information architecture of Web search services
  • Information architecture of your Web site
  • Information architecture of your Web site pages
Who should attend?

If you are responsible for any of the following then this workshop is for you:

  • site hardware and software selection or maintenance
  • site design or production
  • site coding or maintenance
  • search engine optimization

In addition, if you are responsible for e-commerce, analytics or site promotion, then components of this workshop will be directly relevant to you and will broaden your knowledge and understanding.

What will I learn?

The site architecture is the foundation upon which all other elements of the site itself are built. Mistakes made at this stage can prove costly to fix later, and will seriously inhibit your chances of success in the meantime. Don't make those mistakes.

This workshop will show you how to architect or re-architect a site to maximise its chances of success in natural (and paid!) search results. Learn principles that will always apply, and practices that solve your problems today. The techniques that you learn will all adhere strongly to industry best practices and the ultimate objective of building successful online businesses.

About the instructor

Alan Perkins heads the Search Marketing division at SilverDisc Limited, a company he co-founded in 1993, where he manages both organic SEO and paid-placement PPC strategies.

Alan has been working in the electronic marketing industry since 1990 and in Search Marketing since 1995. Alan specializes in dynamic sites. He has written numerous articles in this area and has provided consultancy over many years to clients who need to overcome problems caused directly or indirectly by their dynamic sites. In addition, Alan has developed a number of worldwide patents in search engine technology. He has also been a regular speaker at Search Engine Strategies since 2001, consistently achieving four-star rated sessions. He is also an administrator at the High Rankings Forum, a popular search marketing forum.

Alan is an industry leading advocate of best practices in Search Marketing and believes both customers and suppliers need to assert their right to be treated fairly within the search marketing environment. He works directly with search engines to achieve this.

"SES San Jose really lived up to its name — Search Engine Strategies. The Day 1 content got us out of the
weeds and focused on high-level strategic concepts. Day 2 and beyond activated the tactical and practical discussion that's also crucial for those looking to master all things search."
 —Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media

"As CMO of Marin Software, purveyor of the leading enterprise-class paid search management application,
I'm always looking for efficient and effective ways to reach our audience of search agencies and large-scale advertisers. To help us accomplish that, Incisive Media has assembled an impressive array of properties and programs such as the Search Engine Strategies Conference & Expo, SearchEngineWatch.com and Search Engine Watch Webcasts. We exhibit, present, sponsor and advertise at these venues and it's this sort of integrated marketing that delivers powerful results and best bang for the buck."
 —Marc Barach, CMO, Marin Software

"Search engine marketing firm iProspect works primarily with clients who have large or complex websites,
many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Francisco and Chicago."
 —Bill Muller, CMO, iProspect

"In terms of value, the global Search Engine Strategies Conference and Exposition series is one of the best
as it delivers an excellent 'bang for your buck' compared to the other events we have attended. Their seminars and panels consistently deliver literally hundreds of tips, tactics and strategies around improving your paid search and display campaign performance while offering up tons of info on optimizing your websites. In addition, the networking is second to none resulting in us taking home numerous qualified leads."
 —Alon Sheafer, VP Products and Marketing, Kenshoo

"As a speaker and Premier Sponsor of Search Engine Strategies for many years, Bruce Clay has always
found the information, networking, and vendor interaction to be fantastic, clearly contributing to our business and always justifying our participation."
 —Bruce Clay, President, Bruce Clay, Inc.

"SES is always a well-run show from start to finish. Well organized, great seminar sessions and good prospects."

 —Christa Roettele, Director, External Communications, TrueLocal

"Hitwise has been a sponsor at the Search Engines Strategies shows in the US and the UK for several years.
SES ranks among those shows from which we see the greatest return. The event provides us great brand visibility within the search marketing community as well as quality leads. It also is a great place for us to connect with our clients, many of whom come to this event for the networking as well as the extensive educational program."
 —Ginny Redgate, VP Marketing, Hitwise

Association Sponsors
Internet Advertising Bureau
Official Media Partners
Precision Marketing
New Media Age
Media Partners
Information Management Solutions
Online Information 2008
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