Group Manager Editorial Operations EMEA
Microsoft Digital Advertising Solutions
As group manager, editorial operations EMEA at Microsoft, Tor Crockatt is responsible for the editorial verification process for adCenter in the EMEA region. Tor is focused on driving user experience, maintaining ad quality, and driving the best results through the editorial processes and policy. Tor has over seven years' experience in paid search and has worked on developing theories on keyword research, user intent, and ad relevancy. A regular speaker at SES, she has had some of her theories published in Search Engine Marketing Inc. Prior to working at Microsoft, Tor was global editorial director for MIVA, where she was responsible for setting editorial policy, strategy, and best practice. Tor has also worked for wcities.com, where she gained much of her editorial experience through her role as senior editor. Tor graduated from King's College, London, with degrees in French and German.