Sponsors & Exhibitors
Acquisio Indus Net Technologies WebCertain Efficient Frontier Direct Traffic SCL Analytics ADFERO DirectNews
Make Me Top PRWeb Jellyfish WebTrends Digital Clarity IAB Search Council Microsoft AdCenter
Platform-A

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also e-mail sales@sesconference.com or call JoAnn Simonelli +1 646-755-7255.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@sesconference.com.

Special Events

WebTrends

Sponsored Session - 1:00pm-2:00pm
WebTrends Workshop
$30B in paid search advertising will be spent in 2008, doubling to nearly $60B in the next 3 years. Yet despite increasing ad budgets and SEM complexities, large advertisers continue to use outdated manual techniques, such as rules based bid management, to manage their paid search campaigns, resulting in billions of wasted ad dollars each year. Learn how to go beyond Bid Management to dramatically improve your SEM Return and dramatically improve conversion rates, while actually reducing the manual overhead common to bid management tools. The result- campaign objectives are exceeded, profits increased and growth in volume.

  • How to Effectively Manage Paid Search Campaigns
  • Increase Conversion Rates
  • Maintain consistent ROI throughout the year
  • Automatically allocate budget to best performing Paid Search variables
  • Speaker:
    Jen Brown, Manager of Digital Services, EMEA, WebTrends


Location: Expo Hall


IAB Search Council

Sponsored Session - 1:00pm-2:00pm
IAB Search Council presents... Search Marketing Best Practice
In July 2008 the IAB Search Council, consisting of senior search experts from search engines, agencies, tech providers and a panel of the UK's top advertisers, released the IAB's Search Help Centre. It is a resource that covers topics the Council found search marketers to be lacking knowledge on. Topics include trademarks, intellectual property ownership, invalid clicks and privacy in the search environment.

Here, in this exclusive session for SES 09, senior thought leaders from the Search Council discuss the topics in the resource, bringing advice jointly approved by Google, Microsoft and Yahoo! direct to the search industry. Each attendee will also be given a free printed copy of the resource and agency selection checklist.

The agenda will cover:

  • Introduction
  • Intellectual property ownership - do you really have control of your keyword and campaign data? Are you aware of its value and the risks you may be placing your business under?
  • Trademark use - what are the rules and issues? What should you be aware of? Have recent changes affected the market place?
  • Selecting a search agency - if you require an agency to help with your search marketing it's important that you choose the right one. Are you confident that your selection process is fool proof? Are you approaching the process in the correct manner? Do you know what you should and shouldn't be checking? This session will discuss everything you need to make the right decisions.
  • Round-up and questions
  • Speakers:
    Jon Myers, VP & Managing Director EMEA, Marin Software
    Gavin Ailes, Deputy Managing Director, The Search Works
    Mike Teasdale, Planning Director, Harvest Digital
    Paul Mead, Founder & MD, VCCP Search


Location: Room DE


Platform-A

Sponsored Session - 1:00pm-2:00pm
Recession-Proof Performance Marketing: Leaning into the Dip
Question: "Other than hindsight, how does someone know when it's time to quit?"


Answer: "It's time to quit when you secretly realize you've been settling for mediocrity all along. It's time to quit when the things you're measuring aren't improving, and you can't find anything better to measure." (The Dip: Seth Godin)


In the current economic climate it is essential for companies to focus on what matters: immediate revenue building projects, to continuously innovate and find new levels of product and service performance to grab market share. Discover new ways of thinking and harnessing performance marketing and how to lean into the dip.

  • Speaker:
    Brandon Keenen, Search Sales Director, Platform-A UK


Location: Auditorium



SES Magazine
View this issue:
SES Magazine London 2009
London 2009
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
Sempo
BIMA
Internet Advertising Bureau
Official Media Partners
mad.co.uk
Precision Marketing
New Media Age
Media Partners
Information Management Solutions
Online Information 2008
Jobs in Search
UTalkMarketing
WebmasterRadio.FM
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ClickZ

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