Advanced Search Specialist
Peter van der Graaf has been active in search engine marketing for ten years having worked on technical SEO for search engines like Alta Vista, Lycos and Yahoo. Peter now focuses mainly on influencing peoples' behavior so that they spread the correct messages in order to be picked up by the search engines.
He has instructed at many Dutch search engine marketing firms and speaks at workshops, conferences and universities. He is currently focusing on "viral linkbuilding" which he believes is the most effective way to increase organic ranking.