Pete began in the industry around 5 years ago, after being asked by his mother why one of her websites didn't appear in Google. Since then, he's studied SEO, PPC, web design, programming and more in depth. As a result, he has a strong understanding of the entire online ecosystem, from concept stage to development and marketing.
Pete now runs digital marketing consultancy Searchlight Digital, which works for small to mid sized business in the UK, managing all areas of their online presence. He is also a regular speaker at industry events.
In his spare time, he enjoys playing guitar, parkour and moaning about OSX.