Head of Search
Nick has over 10 years of digital marketing experience but decided to focus on Search Marketing in 2004 when he joined Consumerbase UK Ltd (a specialist online media agency specializing in Search, email and data distribution services) as Managing Director responsible for developing the agency's UK business.
In October 2006, Nick was recruited by MindShare as Head of Search to develop its search capabilities to compliment its full service media offering. Since joining MindShare Nick has developed Mindshare's search offering into one of London's leading specialist search marketing departments inside a marketing services agency. Working with clients such as HSBC, Hutchison 3G, Ford and Unilever to name a few, all of who retain MindShare across all media planning and buying, provides Nick with the opportunity to truly understand the value of search in an integrated media environment.
Nick's also a member of the IPA's search committee where he contributes to discussions to further develop the UK search industry as a whole.