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Speaker Profile


Nick Drew
Performance Media Research Manager
Microsoft Advertising

Nick joined Microsoft in 2007 as the research manager for search in EMEA, co-ordinating and implementing research and analysis relevant both to adCenter and the search industry as a whole.

As part of this role, Nick designs, manages and implements adhoc research projects and analyses of new and existing data, and perhaps more importantly, interprets the data and translates it into useful and actionable conclusions. These studies encompass pieces around Microsoft Advertising's own portfolio, but also broader ideas relevant to the industry as a whole, such as the importance of combining different online advertising formats.

Nick has presented this work at several conferences and trade shows, and has written articles for WARC and the IAB.

Nick began his research career at TaylorNelsonSofres (now TNS), starting in social research before moving to the media research team. He later moved to the Financial Times, where he was part of the global research team.


 

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