Chief Sales and Marketing Officer
Neil McCarthy has worked in online marketing for the past 7 years. He is recognised as an industry expert in Search, with particular emphasis on the integration of paid with natural search campaigns, the value of search engine optimisation (SEO) as well as the strategies behind a successful universal search campaign.
He has specialist knowledge of the financial services sector, particularly insurance, and has conceived and implemented search strategies for Direct Line, The Royal Bank of Scotland, Arcadia, AirMiles, and Tesco.
Neil is a regular contributor to publications such as Marketing Week, NMA, Media Week and Revolution. He is also well known on the speaking circuit, having presented at the IDM, Internet World, Ad:Tech, Revolution events, the Online Marketing Show, e-Consultancy, Netimperative, and Travolution.