Director of Analytical Consulting
Foviance applied insights
Neil Mason joined Foviance as Director of Analytical Consulting in November 2008. He heads up the company's customer and marketing analytics division known as Foviance Applied Insights. Prior to joining Foviance Neil was Managing Director and founder of Applied Insights where he consulted with major businesses online business performance analysis and improvement. Neil has been involved in marketing and customer analysis for more years than he cares to remember having started off his career at ACNielsen helping major FMCG brands understand the effectiveness of their marketing programmes.
Neil got involved the digital space in 2000 when he moved from the agency side to the client side as Chief Knowledge Officer at QXL. Neil became Chief Marketing Officer for QXL Ricardo plc in 2001 and got the opportunity to practice what he preached by putting customer insights and analysis at the core of the marketing strategy. He also implemented the company's customer relationship strategy across the organisation's major European markets.
Neil is also a frequent speaker on web and customer analytics at conferences and events and contributes a regular column at ClickZ. In May 2007 Neil was elected as a Director to the Board of the Web Analytics Association, with responsibility for International aspects.