Head of Analytics
David and his analytics team use site visit data to generate insight and quantitative measurement mechanics to create accountable campaigns for clients across the iCrossing profile. David's key product is the Linguistic Profiling tool designed to measure user behaviour on the internet and illustrate how customers interact with a product or subject. This insight is then applied to guide clients' search campaigns and use of language within their own sites.
Using Linguistic profiling alongside trend analysis tools, David has managed to successfully measure the immeasurable, the impact of social media, for a range of high profile brands.
Prior to iCrossing David was a senior resource analyst for Barclaycard, forecasting workloads and staff project requirements.
Outside of work David recently climbed Mount Kilimanjaro with Jonny Stewart, iCrossing's Head of Natural Search, raising money for the Amani children's home in Tanzania.