Head of Search Marketing
Alan Perkins is Managing Director of SilverDisc Limited, a company he co-founded in 1993, where he manages both organic SEO and paid-placement PPC strategies. The SilverDisc group of companies employs over 30 people on two continents and turns over several million pounds per annum. Alan has been working in the electronic marketing industry since 1990 and in search marketing since 1995. Alan specializes in dynamic sites. He has written numerous articles in this area and has provided consultancy over many years to clients who need to overcome problems caused directly or indirectly by their dynamic sites. In addition, Alan has developed a number of worldwide patents in search engine technology. He has also been a regular speaker at Search Engine Strategies since 2001, consistently achieving four-star-rated sessions. He is also an administrator at the High Rankings Forum, a popular search marketing forum. Alan is an industry-leading advocate of best practices in search marketing. He has worked directly with search engines to achieve this, contributing to several search engine guidelines.