In his position on the Digitas Health media team, Vivek is responsible for leading search engine marketing strategies of Digitas Health's clients. He is also responsible for developing high quality talent, managing resources, and driving ongoing processes enhancements of the search marketing practice. Vivek has worked with global clients across industries and specializes in the integration of the search engine marketing with the overall online marketing strategy for global clients.
Vivek is the founder of "SEO Grail" a local group in Philadelphia that focuses on search engine marketing trends and best practices. He is actively involved in various search and Internet marketing industry events and this helps him leverage a great network within the industry.
Prior to working for Digitas Health, he was the director of Internet marketing at ScreerMatter, a franchise industry focused Internet marketing firm. In 2005, he influenced the growth of eDesigntree, a start-up digital communication company, and successfully managed a multicultural team across time-zones (U.S. and India).
Vivek earned his Bachelor's degree in Accounting from University of Calcutta in India, and his Masters in International Marketing from Saint Joseph's University, Philadelphia. He is trilingual and a frequently requested speaker and author.