Beat the cold! SES Chicago
2010 will take place the week of
October 18. Your suggestions
for this event are welcome!

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to

Friday, December 11 - Partnered Training Workshop

Participants may choose from one of the full or half-day workshops offered by our partners. Attendees may register for training in addition to the SES Chicago conference or independently, as workshops take place on the Friday after the event. Additional registration fee applies.

Bruce Clay, Inc.

Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES Chicago. This course is targeting Marketing and Technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.

Search Engine Optimization Training
Cost:Full-day $1,245
Instructor:Bruce Clay, Bruce Clay, Inc.

Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception.


Description: (continued)

The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords.

The training covers:
  • How to select properly performing keywords
  • How to identify and characterize your competition
  • How to analyze and edit your own content
  • How to avoid Spam
  • How to develop links worth having
  • How to include Engagement Objects™
  • How to measure your success
  • And you get a 1-year free subscription to the SEOToolSet®

Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference.

About the Instructor:
Bruce Clay Bruce Clay
Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.

Online Marketing Institute

In conjunction with the Wharton Interactive Media Initiative and DePaul University, the Online Marketing Institute, the most widely recognized education-based organization for Online Marketing, is hosting an entire day to educate marketing professionals as well as search/internet pros on the best practices and "How to's" of Integrating Search with All Online Marketing efforts including Social Media, Web Analytics, Website Usability and Demand Generation into one unified and executable strategy.

Integrating Search Across All Online Marketing Efforts
Cost:Full-day $745 (Early bird until Nov. 20), $895 Regular

SES has partnered with OMI to provide the most comprehensive day of hands on education around. Our full day workshop consists of 4 subject specific modules designed to help Marketing and Search/Internet and Marketing Professionals better integrate their Search efforts with the other major online marketing disciplines of: Website Usability, Analytics, Demand Generation and Social Media.


Description: (continued)

*Additionally, those in attendance will be able to achieve up to 4 credits towards an OMI Level 2 Certification course and apply the cost paid for the day toward the total cost of being certified ($1150 ). Basically for an extra $250 you can become fully certified in Analytics, Social Media, Demand Generation or Search.

Attendees will learn how to:
  • Align Search Marketing (and SEO) efforts with your organizations' business goals.
  • Build a strategic plan for all Online Marketing Efforts for 2010.
  • Gain access to how leading Fortune 500 companies are best integrating search and social media.
  • Prove the underlying value of your Search and Website efforts using Analytics.
  • Connect Lead Generation and Sales to Search Marketing and Landing Pages most effectively.
  • Integrate across all online mediums to get the most out of every search dollar and hour spent.
  • Leverage Social Media (links, User Generated Content, etc...) to drastically improve SEO and conversion efforts.
8:30-8:45 Opening Remarks —Aaron Kahlow
8:45-9:50 Integrating Search and Social Media, How to leverage Social Media to improve SEO and conversion efforts —Catfish Comstock, BusinessOnline
9:55-11:00 Integrating Search and Website Usability, How to tweak your website to maximize the impact of your search dollars spent —Paul Sherman
11:00-11:10 Coffee Break
11:10-12:15 Integrating Web Analytics and Search: Measuring Success Beyond the Click —Jennifer Wessenmeyer, Stratigent.
12:15-1:00 Lunch Break
1:05-2:10 Integrating Demand Generation and Search: Tying Sales, Lead Generation and Search together —Debbie Qaqish
2:10-3:10 Case Study - Putting it all together —Kevin Espinosa, Caterpillar.
3:10-3:20 Snack Break
3:20-4:00 All speakers - Q & A Panel
4:00-4:15 Closing Remarks —Aaron Kahlow
About the Instructors:
Kevin Espinosa Kevin Espinosa
Social Media Manager
Caterpillar Inc.

Kevin is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer testing product components, Dealer Service Operations to improve their day to day operations, Project Leader in Software development, Dealer Account Manager for dealer business systems, 6 Sigma Black Belt, CRM Analyst developing contact center best practices and processes, and Web Service Manager responsible for, eBusiness Platform Manager responsible for developing the marketing platforms, and now Social Media Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Social Media Manager responsible for developing a comprehensive strategy, organization, supporting platforms, and processes for Caterpillar.

Ray Ray "Catfish" Comstock
Director of SEO

Ray "Catfish" Comstock has more than 10 years of experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. Comstock writes thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Paul Sherman Paul Sherman
President Emeritas
Usability Professionals Organization

Partnered Training Instructor
OMI Session: Website and Usability

Jennifer Wessenmeyer Jennifer Wessenmeyer
VP Analytics

Partnered Training Instructor
OMI Session: Analytics

Debbie Qaqish Debbie Qaqish
Pedowitz Group (OMI professor)

Partnered Training Instructor
OMI Session: Demand Generation

Aaron Kahlow Aaron Kahlow
CEO & Founder
Online Marketing Institute

Kahlow is one of the most recognized thought-leaders in the global conversation on eLearning & education to fill the pervasive skills, talent and jobs gap challenge. Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40", Kahlow is well known for his endless energy as an Entrepreneur and in the space for his track record of success having founded, built and profitably exited 3 prolific digital marketing companies. Most notably, Kahlow is seen as an innovator for education in digital marketing in making the eLearning platform a mainstream learning platform for marketers around the world to learn digital to improve their chances for success both individually and company-wide.

As a speaker, with over 15 years of educating in the Digital Marketing space, Kahlow is known for his inspirational style and ability to translate technical complex digital topics to understandable business outcomes. He is a recognized author, columnist and authority on Social Media, Big Data, Demand Generation, Mobile Marketing, Search Marketing/SEO, and Digital Strategy.

He can be found in San Francisco working on his passion to expand OMI's global reach to "Teach the world Digital".

SES Chicago was a blue-chip experience. Being my first 'search' conference, I was blown away at having personal access to the world's top search talent. At the end of day 1, I had decided to attend the next SES event, wherever it might be. I left Chicago SES with a valuable list of contacts, a new insight and approach toward SEO, and a notebook full of tricks that have shown immediate returns for our law firm. Kudos to the staff for assembling such a power-packed display of the search industry's brightest stars.
—Allen Walker, Web Marketing Consultant, Keller & Keller

Jeff LancasterEvery year our clients, agency partners and our team look forward to SES Toronto. It's a unique opportunity to learn from the top search marketers from the US, Canada and abroad and to see what best practices are having an impact. It certainly stands alone as the gold standard for search marketing events in the Canadian marketplace.
—Jeff Lancaster, Outrider

Bill LeakeEvery other event I've been to this year has had lower attendance than last year. If this was the case for SES New York 2009, it certainly wasn't evident to me. The halls were filled with people, the exhibit hall was filled with people, and the sessions were jam-packed with folks asking great questions. It feels like, if folks are indeed having to narrow the events they go to this year, they are concentrating on SES as a 'must-do' not a 'might-do'.
—Bill Leake, CEO of Apogee Search

Association Sponsors
Social Media Club Chicago
Business Marketing Association - Chicago
Media Partners
DIRECT Magazine
Domainer's Magazine
Electronic Retailer
Revenue Magazine
Search Engine Guide
Search Marketing Gurus
Search Marketing Standard
Target Marketing
Online Strategies Magazine
Visibility Magazine
Website Magazine
Web Host Industry Review
In Association with
Search Engine Watch

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