Interactive Media Strategist
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Food Network, Fruit2O, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and copywriting since 1999. Since 2002, she has written the weekly Media Buying column for ClickZ.com. Tessa has also contributed to U.S. and Canadian publications that include "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail, and "The National Post," and is a frequent speaker at digital marketing industry events.