Senior Director of Acquisition Marketing
Washington Post Digital
Rochelle Sanchirico is responsible for growing the audience of washingtonpost.com by delivering traffic and quality leads. Sanchirico looks to drive traffic using various channel marketing strategies including paid and organic search and direct marketing campaigns.
Sanchirico brings an extensive marketing background from her two years at Kaplan Higher Education. Just prior to joining Washington Post Digital, Sanchirico served as Executive Director of Marketing Strategy at Kaplan. In this role, she managed all strategic marketing activities for the online university as well as 70 campus locations. She was a point person for the launch of localized marketing efforts, utilizing advertising elements like television, radio, direct mail and e-mail. Prior to this, she worked in the publishing industry for many years.
Sanchirico received her M.B.A. from Duke University's Fuqua School of Business in 2004. She earned her B.S. from the University of Michigan. Sanchirico resides in Arlington, VA with her husband Joe.