Paul Elliott is the partner in charge of Rosetta's acquisition marketing practice. Paul has 10 years of experience in Internet marketing, with a focus on organic search engine optimization and paid search engine marketing. His work has helped countless companies achieve significant results and ROI from their online marketing investments. He has extensive experience in designing, executing, and measuring the performance of integrated online marketing programs for mid- to large-sized companies. Paul is a nationally-recognized speaker on the topics of online marketing and analytics, with recent engagements at the Massachusetts Institute of Technology (MIT), Search Engine Strategies, and Net.Finance.