Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on SEM strategy, landing page optimization (LPO) and conversion rate optimization (CRO) and integrated online marketing strategy. In her career, she has successfully grown companies to tens of millions in sales and has been the marketing brains behind several successful acquisitions – SAP acquired SuccessFactors, Phillips Inc. acquired Apollo Health Inc. and Blackberry acquired Epoch Integration. Mona regularly speaks at Canadian, US and international online marketing events. Some of the conferences are: Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, BC American Marketing Association, Pub Con, etc. She's written 2 books on Yahoo and is on several company boards.