Matt McGowan is a global advertising, marketing, media, and technology executive. A digital strategist, Matt is an expert in all facets of earned, paid, and owned media.
Until July 2013, Matt served as Managing Director of both the Online Marketing and North & South America divisions, of London-based Incisive Media - a recognized world leading media, marketing services, data, and communications firm. Since joining in 2006 as the Global Vice President of Marketing, Matt was instrumental in growing the business due to his strong relationships with their enterprise partners, in addition to his ability to lead from the front, educate, and develop consensus.
In May of 2013 Incisive Media was named by the Association of Online Publishers (aop) the 2013 Digital Publisher of the Year.
In June of 2013 Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star.
Previously, from 2004-2006, Matt was acting COO of the SAAS inventory management and ecommerce business, PropertyRoom.com, and prior to that Matt was an integral part of the cloud based syndication technology business, Headland Digital Media, when it was sold to Pearson Education (Pearson PLC) in 2001.
Matt is a graduate of the University of Oxford (MBA) and Lafayette College (BA), as well as a dual US and Irish (EU) citizen.