Mat Siltala is an online search industry leader and founding launcher of Avalaunch Media. Mat's clients have included companies like Omniture, Steven Covey, The Home Depot, and ESRB. Because of Mat's passion for the online industry and all things IT, he loves collaborating with other industry leaders and speaking at search conferences like Search Engine Strategies, Pubcon, SMX and at other events and Universities across the country. Before forming Avalaunch Media, Mat co-founded Dream Systems Media in 2005, and has started several highly successful e-commerce businesses beginning in 1998. When Mat isn't launching a new company or helping build value for his client's, he enjoys traveling with his beautiful wife and 3 kids.