Laura Thieme founded Bizresearch in June of 1997. Bizresearch provides a new search analytics platform, Bizwatch, which integrates paid search, organic SEO, and web analytics reporting and analysis, focusing on keywords that convert at a profit & loss. Bizresearch also provides paid search management services for retailers, lead-gen and Fortune 500 companies in the United States.
Ms. Thieme developed and taught Search Engine Marketing and Analytics (Principles of Electronic Marketing 754) at The Ohio State University, Fisher College of Business in 2007-2008. She developed two SEMPO industry trade association paid search analytics courses in 2007.
Thieme was profiled as a "Rising Star" by Columbus CEO Magazine and "Women to Watch" by Business First. She has been featured in The New York Times, Internet Retailer, TechNewsWorld, EcommerceTimes, CBS Marketwatch, New York Daily Post, Business First, Investors Business Daily, Columbus Dispatch, The Daily Reporter, MarketingSherpa, SearchDay, SearchEnginewatch.com and ClickZ.com.
In addition to her extensive media exposure, Thieme has spoken at over 35 U.S., Canadian and European Search Engine Strategies and SMX conferences on Search Analytics & PPC Campaign Management. Thieme has served as an expert witness in a case involving trademark metatag concerns.
Her ecommerce research has been published by MarketingSherpa's Marketing Metrics Guide. She was published in the Aberdeen Group's Analytics University white paper. More information on Bizwatch and Bizresearch services can be found on www.bizresearch.com. Laura Thieme can be followed on the corporate account at Twitter.com/bizresearch or personally @bizresearchlmt.
Prior to founding Bizresearch, Thieme worked for American Electric Power (AEP) in Columbus, Ohio, and USAID/Deloitte & TouchÃ© in St. Petersburg, Russia. In 1993, she graduated with a degree in Russian Studies from The Ohio State University.