Speaker Profile
Kevin EspinosaKevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer, Dealer Service Operations, Project Leader in Software development, Dealer Account Manager, 6 Sigma Black Belt, CRM Analyst, and Web Service Manager, and his latest is Channel Development Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Channel Development Manager responsible for Caterpillar’s customer facing applications PartStore, Build & Quote, and CatUsed.cat.com. In addition, he is responsible for public facing web site strategy, social media strategy, CRM center of excellence and strategy, and the development of new marketing capabilities.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
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