Vice President of E-Marketing
Irwin Union Bank
Karen is the Vice President of E-Marketing for Irwin Union Bank, a wholly owned subsidiary of Irwin Financial Corporation - NYSE: IFC. Karen focuses on developing and implementing strategic plans using Web technology to drive growth for the various divisional entities within the Bank. Her responsibilities include managing the online sales and service channel that includes both consumer (B2C) and business (B2B) customers.
Prior to joining Irwin, Karen served as the E-Commerce Director for Hat World / Lids, a national retailer of licensed athletic headwear. She was responsible for developing the Internet channel into its own line of business. Previously, Karen served as Assistant Vice President Corporate Marketing/eBusiness for Conseco Financial Services where she directed cross-marketing initiatives and online growth strategies.
Karen holds a Bachelors Degree and a Master of Science degree in Economics from Purdue University.