Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine VIVmag. She is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in email marketing. Prior to Zinio, Mullen was the senior partner and global executive director of the email marketing and digital dialogue practice at OgilvyOne Worldwide. In the mid-2000s, she founded the Email Experience Council, the world’s largest email marketing trade organization; she currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. In the late 1990s, she created the global email marketing division inside an advertising agency at Grey Direct. She is a frequent speaker on a variety of topics including email and digital marketing, brand development, and publishing.