Guillaume Bouchard is co-founder and president of NVI, a Montreal-based agency specializing in digital performance strategies. Founded in 2004, NVI has quickly become the largest web agency specializing in search, SEO, and social media in Canada. NVI builds viable revenue models by developing and marketing web platforms and serves a diversified portfolio: retail, B2B, finance and banking, CPGs, and telecoms. Bouchard is a guest columnist at searchenginewatch.com, and he is a co-founder of and journalist for the French-language blog Go-referencement.org, a leading resource on SEO and e-marketing. He is a proud self-made business owner who practices what he preaches.