VP, Search Strategy
Ellen Corrigan is currently the VP, Search Strategy at iCrossing. Ellen has been at iCrossing for 5 years and is responsible for ensuring that client goals and objectives are translated into winning SEM strategies. She has helped develop complex search campaign strategies for leading brands such as Qwest, Travelocity, Hilton and HSN. Prior to joining iCrossing, Ellen worked for NewGate Internet. At NewGate, she worked with a variety of high profile clients including Clorox, LEGO US, UK & EU, Cost Plus and The Body Shop US & UK. Prior entering the agency world, she spent ten years as a Director of Marketing in several verticals – retail, CPG and education. Ellen has worked in all aspects of online marketing including site design and information architecture, paid and organic search, display, email and affiliate marketing. Ellen attended Boston University. She has presented at eTail, Internet Retailer and Ad:Tech and has been interviewed for articles in AdAge, Internet Retailer and DM News.