Babin is known throughout the world as one of the top SEO/SEM experts. He has taught and lectured at conferences and has trained industry-leading organizations around the world since 1997. Babin began his career in television, where he was tenured at NBC. Since entering the Internet marketplace, Babin's focus has been on creating tools to benefit the community. Currently, he is CEO of NewGen Broadcasting, a next-generation media company delivering interactive, entertaining, and educational programming to vertical B2B marketplaces. NGB also owns and operates webmasterradio.fm (launched October 2004) a 24/7, community-based Internet radio station focused in the SEO/affiliate marketplace. Babin is the president of Absolute Marketing International, a full-service SEO/SEM and marketing company. In addition to the tailored marketing services AMI offers, Babin and team have also developed several membership sites dedicated to the SEO/SEM marketplaces, including TrafficFreaks.com.