Craig Greenfield leads a team responsible for sales, marketing, product development, operations and customer service for Performics, the performance marketing arm inside Publicis Groupe's VivaKi Nerve Center.
A proven marketing and communications professional, Craig is skilled in the introduction, development and application of customer marketing information to achieve continued growth and advantage. In 2005, he was a member of the team that introduced account planning to Performics' account management practice. As an account director, Craig was responsible for leading multiple client assignments with a focus on integrated demand generation.
Prior to Performics, Craig served as management supervisor at Jacobs & Clevenger where his responsibilities included multichannel marketing communications planning, execution and response analysis. He has extensive automotive experience as a planner on the Ford account at J. Walter Thompson. There he was the direct marketing lead on a cross-functional team focused on customer acquisition and retention.