Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the insurance sector, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. As Chief Marketing and Operations Officer at IMN, his daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices - through proven Enterprise process and accountability-driven performance. Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2014. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.