Bryan is a resident expert on digital marketing in FedEx Advertising where he leads digital advertising strategies, search marketing, web analytics and overall strategy development for FedEx Advertising's transition into Social Media. Bryan has led digital projects including NFL, Super Bowl, BCS Championship and the first ever global FedEx advertising campaign. Before moving to the client side, Bryan worked in various agencies supporting brands such as DaimlerChrysler, Frito-Lay, Pepsi and the USOC. Bryan graduated from Illinois State University, the University of Northern Colorado and the University of Memphis. When not consumed with digital marketing, the brands that occupy Bryan's life include Starbucks, Buell, Fender and Nikon.