Director, Analytics & Engineering
TPG Direct, An Omnicom/DAS Agency
Brian Cosgrove is a web analytics engineer specializing in tools configuration. By mastering the nuances of analytics tools, he has helped global brands translate their business needs into accurate, actionable report environments. Cosgrove has extensive experience in search engine optimization (SEO), serving as an SEO engineer prior to focusing on analytics. He engages in research and development of internal tools and provides strategy for numerous Fortune 100 companies. Cosgrove co-authored an advanced SEO course for the Search Engine Marketing Professional Organization (SEMPO) Institute. Additionally, he writes for www.searchmarketinggurus.com. Recently, Cosgrove organized a successful gathering of web analytics professionals in the Philadelphia area. Before Avenue A | Razorfish, Cosgrove implemented SEO strategies for an Internet Retailer top 500 company. Prior to Internet marketing, he developed mathematical modeling and optimization software for Lockheed Martin. Cosgrove holds a B.S. in computer science and mathematics from Albright College.