Pavan Lee (Peiwen Li) is a research manager at Microsoft, where she manages search, cross-channel, emerging technology, and Asia Pacific research at Microsoft Digital Advertising Solutions (MDAS). Pavan started her career at JWT/MindShare Shanghai, where she managed media planning for DeBeers, Kellogg, and Disney for the entire China market. Since then, she has worked in market research and strategic planning at both traditional and interactive agencies in China and the U.S. Prior to joining Microsoft, Pavan was the leading search researcher at icrossing. Pavan holds a B.A. in English and an M.A. in communication arts. At the age of 21, Pavan became the youngest advanced English-Chinese interpreter certified by the Chinese government and is currently on the roster of the United Nations Public Information Officer.
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