Conference: Aug 18-21, Expo: Aug 19-20, Training: Aug 22, 2008 • San Jose Convention Center • San Jose, CA    


Randy Pickard
VP Product Innovation
User Centric Inc.

Randy Pickard is Vice President Product Innovation at User Centric, a global user experience consulting service. He is in the middle of the intersection between SEO and usability.

Randy has been optimizing web pages for search and usability since 1996. Prior to User Centric, he was Vice President of Marketing at iNest Realty, a subsidiary of Lending Tree. He took over a marketing effort that was only producing 4-5 sales a month in 1999 and developed it into a program that generated over 400 home sales per month, with total lifetime sales of new homes worth over $3.6 billion. Real estate website search engine optimization is challenging with over 500,000 realtor and national websites fighting for top spots.

Randy began his career in marketing with Procter & Gamble in 1978, where he initiated and managed the first package-downsizing project in P & G history.

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Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

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Who should attend?
  • Chief Marketing Officers (CMO) and corporate decision makers
  • Search Engine Optimization (SEO) consultants
  • Search Engine Marketing (SEM) specialists
  • Pay-Per-Click (PPC) campaign managers
  • Internet and digital marketing specialists
  • Webmasters, web developers and web designers
  • Search Engine Marketing (SEM) beginners
  • Web technology specialists
  • Media planners and buyers
  • Agency professionals
  • Brand managers

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