Conference: Aug 18-21, Expo: Aug 19-20, Training: Aug 22, 2008 • San Jose Convention Center • San Jose, CA    
 
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Agenda - Day 2

Search Engine Strategies San Jose

Day 2 - Tuesday, August 19, 2008

8:00am-5:30pm

Registration

8:00am-9:00am

Morning Coffee

9:00am-10:00am

SES Awards 2008

Morning Keynote: Satya Nadella

10:00am-11:00am

Expo Hall Grand Opening

11:00am-12:15pm

Attendees may choose to attend one of the five sessions offered during this time.

Track: Just the Basics
Introduction to Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing. Who are the major search engines, and how can you best optimize them to gain "natural" or "organic" traffic without cost? Learn how to achieve top ranking or placement by utilizing search engine advertising opportunities. This is a must-attend basic session for anyone new to Search Engine Strategies events.

Moderator:
Speakers:

Track: Measuring Success
Measuring Success in a 2.0 World
How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your website, or make the ultimate jump and "close the loop" by measuring sales conversions and ROI. This panel explores both classic and cutting-edge techniques to measure success, what statistics you should really care about, ways to be more strategically focused, and how to drive increased revenue for your business.

Moderator:
Speakers:

Track: Trends in B2B Search
Global Search for the B2B SEM
The global market represents a huge opportunity for those who can master the nuances of local customs and languages. In this session, leading global B2B search marketers share their advice on how to optimize your global search efforts, manage foreign contractors, and track ROI in multiple currencies.

Moderator:
Speakers:

Advanced Advertising Track
Landing Page Testing & Tuning
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and tweak your landing pages to get that conversion. Note: The session is designed for those who are already familiar with how paid placement works.

Introduction by:
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ClickZ Track
Shopping Search Tactics
Learn how content from your e-commerce or merchant site can — and should! — be included in shopping search engines.

Moderator:
Speakers:

12:15pm-1:30pm

Networking Lunch in the Expo Hall

1:30pm-2:30pm

SES Awards 2008

Orion Keynote Panel: Technical & Information Giants
Internet-based technologies have shaped the way we seek, collect, and share information. Before innovations can be exploited for marketing purposes, somebody has to build them. More importantly, somebody has to need them. Key innovators, movers, and shakers discuss how the past will shape our future and attempt to answer some of the biggest questions in search. What are the most important changes in the space that you should be aware of? How will the decisions made today affect our marketing and communication efforts in the future?

Moderators:
Speakers:

2:30pm-3:45pm

Afternoon Refreshment Break

2:45pm-3:45pm

ThinkProfits.com

Attendees may choose to attend one of the five sessions offered during this time.

Sponsored Session
7 Proven Ways to get Your Website on Page 1 Organically & then Convert
Learn the seven proven ways to get your website on page one organically and how to dramatically increase your conversion once you get there. Join Internet marketing guru Shawn Moore as he explains the secrets that he has discovered over his 11 years in the industry. Have your website generate comments like this: "Since we re-wrote our website in 2006, our sales have continued to grow at an alarming rate. Our lead count was up by 137% on the same period last year. Our contract signings grew by 608% and our conversion rate increased 40% on the same period last year."

Speaker:
Omniture

Sponsored Session
5 Things No One Will Tell You About SEM
Finding keywords, trying different ad copy, testing landing pages, bid managing – blah blah blah. You already know what managing SEM is about. But if you crave the new SEM tactic, the unknown search story, the changing market dynamics of SEM that few understand and even fewer talk about, come to this session, where Omniture and an SEM "dream team" panel will push the conference envelope and make you — yes, even you— all-stars: better, more knowledgeable, and aware of what's really going on in search.

Moderator:
  • Chris Zaharias, VP Search Sales, Omniture
Speaker:
  • David Rodnitzky, VP, Strategy, PPCAdBuying.com
  • Terry Whalen, SEM & Internet Marketing Expert, Founder, TDW Consulting
  • Chris Knoch, Principal Consultant, Best Practices Group, Omniture
  • Vinny Lingham, CEO, Synthasite
Google

Sponsored Session
What's new with Google Analytics and Website Optimizer?
Google continues to innovate around bringing power, flexibility, and accessibility to web analytics and web content testing. Join us for the latest news about Google's free web analytics and multivariate testing products: Google Analytics and Website Optimizer. Learn straightforward, data-driven techniques to enrich your website and increase your ROI. Come early to grab a seat. This is an event you won't want to miss!

Speakers:
Microsoft

Sponsored Session
Diagnose SEO Issues Using Live Search Webmaster Tools
Is your site really a secret? If not, then make sure your customers can find it! Learn how to diagnose SEO issues and increase your website discoverability using new features in the Live Search Webmaster Tools. This session profiles how to troubleshoot crawling and indexing issues and shares the internal methodologies Microsoft uses to identify and resolve SEO issues.

Speaker:
  • Nathan Buggia, Program Manager Lead, Webmaster Tools, Microsoft
  • Andy Woods, Development Lead, Webmaster Tools, Microsoft
  • Ani Babaian, Senior Product Manager, Webmaster Tools, Microsoft
Medio

Sponsored Session
Mobile Search Advertising: Are We There Yet?
You've heard the awesome statistics: there are three times as many mobile handsets than PCs and twice as many mobile subscribers as internet users. Mobile content is expanding and everyone's buzzing about the possibilities. But what can a savvy search marketer do right now to take advantage of the mobile audience? What kind of targeting, actions and creatives move the mobile user? And is the time ripe for your move to mobile? Join Medio as we answer these questions and more.

Speaker:

3:45pm-4:00pm

Session Interval

4:00pm-5:15pm

Attendees may choose to attend one of the five sessions offered during this time.

Track: Just the Basics
Search Advertising 101
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.

Introduction by:
Speakers:

Track: Measuring Success
Identify, Analyze, Act: SEM by the Numbers
Many companies find it difficult to use web analytics for more than reporting and ad hoc investigations. By defining requirements, roles, tasks, and benchmarks, an efficient process replaces one-off requests. This session covers practical workflows that you can quickly implement to see improved, consistent returns from your data. This sets a platform for experience-based learning that helps a company to set standards, anticipate a build-cycle or campaign refresh, and prioritize search marketing efforts.

Moderator:
Speakers:

Track: Trends in B2B Search
Advanced B2B Marketing
Forget consumers. You want leads! Leads that become opportunities that convert into booked business! Join our seasoned panel of B2B marketing professionals as they share the latest tips and trends in using search to find those niche decision-makers that drive your business.

Moderator:
Speakers:

Advanced Advertising Track
Landing Page Utopia: Expert Roundtable
Landing pages are a critical element in any online marketing campaign. They are also one of the most effective tools for propelling a prospect toward the purchase cycle and converting those web clicks into clients. Of course, architecting an effective landing page that meets the needs of your clients and ensures a successful paid search campaign is not as simple as it seems. Join us for an insightful discussion as our panel of experts describe their version of landing page nirvana and the secrets to dramatically boosting your online performance.

Moderator:
Speakers:

ClickZ Track
Re Search Online, Purchase Offline
You pay for all those keywords, yet 60% of conversions happen offline. How do you track, measure, and quantify this ROI — and use it to shape future SEM? Conversely, offline advertising and promotional programs frequently drive spikes in search activity, which lead to more site visits and increased conversions. This presentation examines techniques and best practices for measuring the larger impact of search in an organization's marketing mix, as well as how offline marketing activities are driving search behavior and other online customer behaviors.

Moderator:
Speakers:

5:15pm-6:30pm

Sponsored by Networking Cocktail Reception
In the Expo Hall

7:00pm-11:00pm

Sponsored by Google Dance - Glow in the Dark!
RSVP: www.google.com/googledance2008 (SES conference badge holders only)
Buses will begin picking up at 6:30pm.

*Agenda subject to change

 



Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail San Jose Registration at incisive@accureg.com or call 972-620-3025.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Registration Information
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Who should attend?
  • Chief Marketing Officers (CMO) and corporate decision makers
  • Search Engine Optimization (SEO) consultants
  • Search Engine Marketing (SEM) specialists
  • Pay-Per-Click (PPC) campaign managers
  • Internet and digital marketing specialists
  • Webmasters, web developers and web designers
  • Search Engine Marketing (SEM) beginners
  • Web technology specialists
  • Media planners and buyers
  • Agency professionals
  • Brand managers

Past San Jose Events:
2007
2006
2005