Company Profile

Barry Chu
General Manager of Advertising
Medio Systems Inc.

With over 10 years of experience in digital advertising and content monetization, Barry Chu is the Director of Advertising Product Management at Medio Systems. He's responsible for building Medio's next-generation mobile search advertising platform, bringing revenue to mobile content providers while enabling advertisers to reach target audiences via any device.

Prior to Medio, Chu spent three years at Yahoo where he was responsible for building Yahoo's Content Match network into a multi-million dollar revenue stream. At Yahoo, Chu developed the initial plans for the Yahoo Publishing Network, helped build the first integrated brand/direct response ad-serving system, and conducted the first trials of pay-for-performance behavioral targeting. Prior to Yahoo, he managed and built products at several successful startups including Quote.com (purchased by Lycos), and Epinions.com (became Shopping.com, purchased by eBay). Chu is a graduate of the University of California, Berkeley and Harvard Business School.

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