Director, Customer Intelligence
Microsoft Advertiser & Publisher Solutions
Ian Thomas is a web analytics industry veteran, having helped to found U.K.-based web analytics firm WebAbacus in 2000, leading product development and marketing until his departure in June 2006. While at WebAbacus, Ian helped to establish the company as a leading enterprise player in the U.K. web analytics market, signing up customers such as Ocado, Confetti.com, and John Lewis. Ian is now based at Microsoft's headquarters in Redmond, Wash., where he works for Microsoft's Advertiser & Publisher Solutions (APS) Group, guiding the development of Microsoft's portfolio of tools and services to help advertisers and publishers buy and sell online media more effectively. Ian is responsible for the launch of Microsoft's forthcoming web analytics product, codenamed "Gatineau." He also maintains a widely-read blog at www.liesdamnedlies.com, where you can find information about the forthcoming product launch, as well as Ian's views on the industry and its challenges.
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