Conference: 19-21 Feb • Expo: 19-20 Feb • Training: 22 Feb • Business Design Centre • London UK   

Tues 19 Feb: 12:15pm-1:00pm Basics
Tues 19 Feb: 2:35pm-3:20pm Masterclass
Wed 20 Feb: 1:00pm-1:45pm Basics
Wed 20 Feb: 1:00pm-1:45pm Analytics
Wed 20 Feb: 3:05pm-3:50pm Masterclass

Google University classes are
FREE for SES London conference attendees.
Google University FREE Google University
19-20 February 2008
Business Design Centre, Islington

Learn how to use Google to change the way you do business in acquiring, converting and retaining customers on your site. Basics and Masterclass sessions are tailored to your knowledge level. The Analytics session is designed to help you understand and optimise how users interact with your site, allowing you to track both online and offline campaigns. Participants will also receive:

Google University - Basics

Google University - Masterclass

Google University - Google Analytics & Website Optimiser

Learn to use the new Google Analytics and Website Optimiser to analyse where your visitors come from, how users interact with your site and how to fine-tune your site content.

We look forward to seeing you at the sessions!

The Google Team


Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail or call:
Companies based in Europe: Chris Lucas +44(0)20-7316-9609 or +44(0)7834-849-957
Outside of Europe: Frank Fazio +1 (203) 295-0052

Registration Information: For questions regarding registration, please e-mail our Registration Department at or call 203-295-0050.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

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Industry Tidbit
UK companies are expected to spend £2.2 billion on search engine marketing this year, up 58% from 2006, according to E-consultancy's SEM Buyer's Guide (2007).

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers

Past London Events:

Organizations that have sent delegates to previous SES events:
Amway Europe
Atlas Solutions
Axiom (UK) Ltd
Bentley Motors
Bradford & Bingley International
British Library
BT Ltd
Charles Tyrwhitt
Citrix Online
County Estate Management
Dell Inc.
Design Hotels AG
Dow Jones
Ebay Gmbh
Emirates Airline
Encyclopaedia Britannica
Endsleigh Insurance
Enteprise Rent-A-Car
Fair Investment Company
Fc Consumer Finance
Hewlett Packard Emea
Hsbc Private Bank France
Hyatt Corporation
Interactive Return
Intercontinental Hotels
Late Rooms
Lloyds TSB
Moneysupermarket FG
Morgan Lovell
Opportunity Wales
P&G Operations Polska
Purple Parking Ltd
Rail Europe Continentale
Reed Business Information
Resolution Asset Management
Royal Dutch Shell
Saab City Ltd
Shell International
Sungard Availability Services
The Travel Gateway
Totaljobs Group
Trailfinders Ltd
Used Car Sites Ltd
Vnr AG
Westminster Business School
Which Ltd
Youth Hostels Association