Conference: 19-21 Feb • Expo: 19-20 Feb • Training: 22 Feb • Business Design Centre • London UK   


Fredrick MarckiniFredrick Marckini
Founder of iProspect and Chief Global Search Officer

Fredrick Marckini is the Chief Global Search Officer for Isobar. Mr. Marckini founded iProspect and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry's earliest books, including the ground-breaking Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). Mr. Marckini is considered one of the pioneers of search engine marketing and was named to BtoB Magazine's top 100 marketers 2005 and 2006 lists.

Mr. Marckini is a frequent speaker at industry conferences around the world, including Search Engine Strategies, ad:tech, the iMedia Summit, Search Insider Summit, and the eMarketing Association Conference. He has written articles for Search Engine Watch, CMO Magazine, BtoB Magazine, iMedia Connection, ClickZ, and numerous other publications. Marckini has been interviewed and profiled in a variety of media outlets, including The Wall Street Journal, BusinessWeek, The New York Times, The Washington Post, Financial Times of London, Investor's Business Daily, Internet Retailer, National Public Radio, and others. Mr. Marckini serves on the board for the Ad Club of Boston, and was a founding board member of the Search Engine Marketing Professional Organization (SEMPO). Mr. Marckini earned a bachelor's degree from Franciscan University in Ohio.

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Industry Tidbit
UK companies are expected to spend £2.2 billion on search engine marketing this year, up 58% from 2006, according to E-consultancy's SEM Buyer's Guide (2007).

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers

Past London Events:

Organizations that have sent delegates to previous SES events:
Amway Europe
Atlas Solutions
Axiom (UK) Ltd
Bentley Motors
Bradford & Bingley International
British Library
BT Ltd
Charles Tyrwhitt
Citrix Online
County Estate Management
Dell Inc.
Design Hotels AG
Dow Jones
Ebay Gmbh
Emirates Airline
Encyclopaedia Britannica
Endsleigh Insurance
Enteprise Rent-A-Car
Fair Investment Company
Fc Consumer Finance
Hewlett Packard Emea
Hsbc Private Bank France
Hyatt Corporation
Interactive Return
Intercontinental Hotels
Late Rooms
Lloyds TSB
Moneysupermarket FG
Morgan Lovell
Opportunity Wales
P&G Operations Polska
Purple Parking Ltd
Rail Europe Continentale
Reed Business Information
Resolution Asset Management
Royal Dutch Shell
Saab City Ltd
Shell International
Sungard Availability Services
The Travel Gateway
Totaljobs Group
Trailfinders Ltd
Used Car Sites Ltd
Vnr AG
Westminster Business School
Which Ltd
Youth Hostels Association