Founder of iProspect and Chief Global Search Officer
Fredrick Marckini is the Chief Global Search Officer for Isobar. Mr. Marckini founded iProspect and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry's earliest books, including the ground-breaking Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). Mr. Marckini is considered one of the pioneers of search engine marketing and was named to BtoB Magazine's top 100 marketers 2005 and 2006 lists.
Mr. Marckini is a frequent speaker at industry conferences around the world, including Search Engine Strategies, ad:tech, the iMedia Summit, Search Insider Summit, and the eMarketing Association Conference. He has written articles for Search Engine Watch, CMO Magazine, BtoB Magazine, iMedia Connection, ClickZ, and numerous other publications. Marckini has been interviewed and profiled in a variety of media outlets, including The Wall Street Journal, BusinessWeek, The New York Times, The Washington Post, Financial Times of London, Investor's Business Daily, Internet Retailer, National Public Radio, and others. Mr. Marckini serves on the board for the Ad Club of Boston, and was a founding board member of the Search Engine Marketing Professional Organization (SEMPO). Mr. Marckini earned a bachelor's degree from Franciscan University in Ohio.
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