Edward "Teddie" Cowell heads up the Neutralize team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3 in the U.K., he then moved on to work for BNP-Paribas (the fourth largest investment bank in Europe), and up until September 1999, he specialised in Internet-based technology and the research of growth Internet businesses and business models. Teddie co-founded Neutralize in 1999 and has since established an industry reputation for thought leadership, best-practice techniques and highly effective SEO approach with large, dynamic websites for clients like Nestle, SkyBet, Black and Decker, London Stock Exchange, and CNET.
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