Tim Ash is the President & CEO of SiteTuners.com, a firm that offers consulting, full-service flat-fee guaranteed-performance tests, and advanced software tools for landing page optimization. During his 14 year involvement with the Internet, Tim has worked with Verizon Wireless, American Express, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, and Coach to develop successful Internet initiatives. He is a highly-regarded speaker and workshop leader at conferences including Search Engine Strategies, Affiliate Summit, eMetrics, PPC Summit, and Internet World. Tim is a contributing columnist to several publications including SearchEngineWatch, Website Magazine, DM News, Visibility Magazine, and Electronic Retailer Online Strategies magazine. He received his B.S. from UC San Diego "with highest distinction". He also completed his M.S. during his PhD. studies in computer science at UCSD, specializing in Neural Networks and Artificial Intelligence. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com.