Marketing Manager, Online Media
Tessa Fraser brings 7 years of experience in advertising and search engine marketing on both the agency and client side to her current role at American Greetings Interactive (AGI). As the Marketing Manager for Online Media, Tessa is responsible for managing agency relationships and developing paid search and online media strategies for 5 of AGI's online brands. Since joining AGI 2 years ago, Tessa has also managed SEO, social media, and landing page optimization projects.
Prior to joining AGI, Tessa was the SEO manager at Optiem, a full- service interactive agency, where she developed and implemented SEM campaigns for clients including Sherwin Williams and Insurance.com. Tessa got her start in online marketing in 2001 as an e-commerce specialist for a B2B manufacturing company, building online store fronts and authoring SEO copy for product pages.