VP, User Experience and Creative Director
Closed Loop Marketing
As VP User Experience and Creative Director of Closed Loop Marketing, Sandra heads up the company's usability and conversion optimization projects. She is co-author of the book "Web Design for ROI" from New Riders Press, and regularly speaks on the topics of search, usability, design, and conversion at industry and business conferences. Sandra has contributed her expertise to projects for a wide range of B2B and B2C companies, including Hewlett-Packard, Brocade, ReelzChannel, and Allstate.