Director of Mobile Marketing
Over the past two years, Pasqua has become one of the most sought after speakers on the synergies between search and mobile. As Director of Mobile Marketing, Pasqua cultivates emerging technologies for iCrossing, an agency breaking new ground in the areas where search and digital media intersect. A mobile industry veteran, she has worked in interactive since 1998 as a writer, producer and strategist and advises iCrossing clients on successfully extending their online brand to the wireless web.
Prior to joining iCrossing, Pasqua served as Director of Strategy for the mobile media consultancy, Consect, guiding both domestic and international brands on creative mobile content development and marketing initiatives. As a private consultant, she has developed mobile products and strategies for numerous public and private sector clients and is a frequent speaker on mobile search at industry events.