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Presentations


Please click on the name of the speaker whose presentation you wish to download. You will be asked to enter a user name and password. This login information is posted at the event and will also be distributed to participants via e-mail the week following the event. Due to issues of ownership and proprietary information some presentations (including all presentations by Google and Yahoo!) may not be available for download. If you experience difficulties, please send an e-mail to presentations@incisivemedia.com.

Speaker presentations will be posted below as they become available.

Monday, December 8, 2008
Tuesday | Wednesday | Thursday

Search Around the World: Europe, Asia/Pacific & Latin America
Marie Dumesnil, Co-chair, SES Paris, Formerly Director of E-Commerce, Viking River Cruises
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Andy Atkins-Krüger, Managing Director, WebCertain Europe Ltd
Erica Schmidt, Global Director of Search, Isobar
Marcelo Sant'Iago, General Manager, MídiaClick Performance Marketing

Universal & Blended Search
Chris Blakely, Director, Client Services, comScore, Inc.
Mike Grehan, Global KDM Officer, Acronym Media

Search Industry Update
Roger Barnette, Founder & President, SearchIgnite
Heather Dougherty, Research Director, Hitwise
Rafael Zorrilla, Director of Interactive Services, Bankrate, Inc

First Timer's Guide to SES and SEM
presentation
Greg Jarboe, President & Co-founder, SEO-PR
Matthew Bailey, President, SiteLogic

Social Responsibility in a 2.0 World
Jamie Welsh, Founder & CEO, 10% Solution
Nicci Noble, National Electronic Fund Raising Specialist, Salvation Army

Measuring Success in a 2.0 World
Chuck Sharp, Managing Director of Analytics & Business Intelligence, iCrossing
Matthew Bailey, President, SiteLogic
Richard Zwicky, Founder & CEO, Enquisite
Andrew Wheeler, Managing Director, iProspect Chicago

Mobile Search Battle Update
Bryson Meunier, Associate Director of SEO, Resolution Media
Rachel Pasqua, Director of Mobile Marketing, iCrossing
Cindy Krum, Founder and CEO, Rank-Mobile

The Killer Combo: Advertisers, Agencies, Automation... Oh My!
presentation
Craig Macdonald, VP of Marketing & Product Development, Covario Inc.
Ellen Watson, Relationship Marketing Manager for Child Care Brands, Kimberly-Clark Corp.
Henry Hall, Head of Search, Media Contacts New York

Orion Panel: The State of Integration
presentation
Robert Murray, President, iProspect
Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media
Josh Todd, Director of Acquisition Marketing, Constant Contact
Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing

Search and Packaged Goods
Eli Goodman, Search Evangelist, comScore, Inc
Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble
Brian Lipman, Interactive Marketing, ConAgra Foods

Igniting Viral Campaigns
Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide
Fionn Downhill, CEO & President, Elixir Interactive
Chris Winfield, President, 10e20, LLC

Is There Life Beyond Google?
Daniel Yomtobian, CEO, Scour.com and ABCSearch
Michael Leo, Director of Product Management, Ask.com
Michael Benedek, Vice President, Business Development, AlmondNet

The End of the Search
Jim Hedger, SEO Consultant, Metamend Search Engine Marketing

Landing Page Testing & Tuning
Tim Ash, President, Site Tuners

Semantic Search: How Will it Change Our Lives?
Nagaraju Bandaru, Co-founder & CTO, BooRah
Dr. Kathleen Dahlgren, CTO & Founder, Cognition Technologies Inc.
Dr. Tim Musgrove, Founder & CEO, TextDigger, Inc.
Scott Prevost, Principal Development Manager, Powerset/Live Search, Microsoft Corporation

Intellectual Property & Trademark Issues: What SEMs Should Know
Jonathan Moskin, Esq., Partner, White & Case LLP
Mark J. Rosenberg, Esq., Sills Cummis & Gross P.C.
David M. Adler, Esq., Partner, Adler Law Group

Why Does Search Get all the Credit?
Adam S. Goldberg, Chief Innovation Officer, Clearsaleing
Ashley Swartz, CEO of North America, Ag8
Paul Elliott, Partner, Acquisition Marketing, Rosetta
Bill Hunt, CEO, Global Strategies Intl, Director, Global Search Strategy, Neo@Ogilvy

Tuesday, December 9, 2008

Introduction to Search Engine Marketing
presentation
Greg Jarboe, President & Co-founder, SEO-PR
David Hoffman, Founder, Search Smart Marketing

Squeeze More Sales Out of Your Existing Online Campaigns
presentation
Kayden Kelly, CEO, Blast Advanced Media
Chris Benson, CTO, AudioEditions.com
Sandra Niehaus, VP, User Experience and Creative Director, Closed Loop Marketing

Link Building Basics
PJ Fusco, Natural Search Director, Netconcepts
Jody Farmer, VP, Strategic Marketing, CreditCards.com

Usability & SEO: Two Wins for the Price of One
Randy Pickard, VP Product Innovation, User Centric Inc.
Kathleen Fealy, President, KF Multimedia & Web, Inc.
Kimberly Krause Berg, Owner, UsabilityEffect.com
Jordan Kasteler, Senior SEO Analyst, Overstock.com

Advanced Keyword Research
Monte Cahn, Founder & CEO, Moniker
David Snyder, Search Specialist, JRDunn.com
Martin Laetsch, Sr. Director of Search Strategy, Covario

Orion Panel: Battle of the Browsers - Personalization or Privacy
presentation
Chris Sherman, Executive Editor, Search Engine Land
Mike Grehan, Global KDM Officer, Acronym Media
Gary Stein, Director of Strategy, Ammo Marketing

Turning PR Efforts into SEO Results
Greg Jarboe, President & Co-founder, SEO-PR
Sarah Skerik, Vice President, Distribution Services, PR Newswire
Jolina Pettice, Senior Account Manager, TopRank Marketing

Viral Link Building
Peter van der Graaf, Advanced Search Specialist, Netsociety

SEM Small Business Blitz
Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide
Carrie Hill, SEW Expert, Certified SEM & Promotion Account Mgr, Blizzard Internet Marketing
Amber Naslund, President, Altitude

Pay Per Conversation
Bryan Eisenberg, Co-founder, Future Now Inc.

SEO Tools
Horst Joepen, CEO, Searchmetrics
Bruce Clay, President, Bruce Clay, Inc.
David Naylor, SEO, Bronco
Bob Briski, Software Marketing Consultant, Raybeam

A Case Study From American Greetings: Rethinking Optimization
Tessa Fraser, Marketing Manager, Online Media, American Greetings

Advanced Link Building
Michael Gray, President, Atlas Web Service
Chris Boggs, Manager, SEO, Brulant, Inc., recently acquired by Rosetta
Wil Reynolds, Founder, SEER Interactive

Duplicate Content & Multiple Site Issues
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Benu Aggarwal, Founder & President, Milestone Internet Marketing

Managing Automated PPC Bid Management
Brad Geddes, Founder, bgTheory.com
David Szetela, CEO, Clix Marketing
Anton Konikoff, Founder and CEO, Acronym Media

Wednesday, December 10, 2008

Advanced B2B
Patricia Hursh, President & Founder, SmartSearch Marketing
Adam S. Goldberg, Chief Innovation Officer, Clearsaleing
Karen Breen Vogel, President and CEO, ClearGauge

Podcast & Audio Search Optimization
Amanda Watlington, Owner, Searching for Profit

Social Media Optimization
Erik Qualman, Search Engine Watch Expert & Global VP, EF Education
Liana Evans, Director of Internet Marketing, KeyRelevance
Jonathan Ashton, VP of SEO & Web Analytics, Agency.com

Search Advertising 101
Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Matt Van Wagner, President, Find Me Faster

SEO Through Blogs & Feeds
Sally Falkow, President, PRESSfeed
Lee Odden, CEO, TopRank Online Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC

Getting Vertical Search Right
John Ellis, Senior Online Marketing Manager, ResortQuest
Paul Forster, CEO, Indeed
Jeff Tinsley, CEO, Reunion.com

Video Search Engine Optimization
Greg Jarboe, President & Co-founder, SEO-PR
Gregory Markel, Founder/President, Infuse Creative, LLC
Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC
Barbara C. Coll, CEO, WebMama.com Inc.
Ed Kim, Chief Executive Officer, Red Bricks Media

Social Media - Measuring the Business Value
Brian Halligan, CEO, Co-Founder, HubSpot
Rob Key, CEO, Converseon
Bill Hunt, CEO, Global Strategies Intl, Director, Global Search Strategy, Neo@Ogilvy

Search Advertising Tools
David S. Kidder, Co-Founder & CEO, Clickable
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Robert Clinite, Ask Sponsored Listings (ASL)

Design Constraints and SEO: Building an online brand takes more than SEO
Mike McDerment, CEO & Co-founder, FreshBooks

Shopping Search Tactics
Dave Moran, Sr. Manager Search Marketing, Performics
Jonathan Ashton, VP of SEO & Web Analytics, Agency.com
Aaron Shear, Partner, Boost Search Marketing

SEO Friendly Flash
Chris Keating, Manager, Natural Search, Performics
Brian Ussery, Director of SEO, Search Discovery
Bill Hunt, CEO, Global Strategies Intl, Director, Global Search Strategy, Neo@Ogilvy
Gregory Markel, Founder/President, Infuse Creative, LLC

Storyteller Marketing: The Art of Storyteller Matches Up With the Business of Marketing
Sally Falkow, President, Expansion Plus Inc.

Ads in a Quality Score World
Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing
Mary Berk, Senior Product Manager, Microsoft
Andrew Goodman, Principal, Page Zero Media
Kristopher Jones, President & CEO, Pepperjam

Blogging for Business
Bill Balderaz, Webbed Marketing
Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide
Paul Woodhouse, Director of Organic Web Strategies, Direct Online Marketing

In House: Lessons Learned & Victories Won
Maura Ginty, Senior Web Manager, Web Content Team, Autodesk, Inc.
Mark Ruzomberka, Traffic.com

The Next Wave for Online Video
Jared Simon, VP Corporate Finance & Business Development, TurnHere.com
Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC

Tactical Success Measurement
Jamie Smith, CEO, Engine Ready
Todd Friesen, Position Technologies
Kate Downey, Director Audience Analytics & Insights, Wall Street Journal Digital Network

Advanced Paid Search Techniques
Wister Walcott, Co-founder and Vice President of Products, Marin Software
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Kevin Lee, Executive Chairman & Co-founder, Didit
Matt Van Wagner, President, Find Me Faster

eCommerce 101: Optimizing your Shopping Cart for Search and Conversion
Chris Boggs, Manager, SEO, Brulant, Inc., recently acquired by Rosetta
Pete Olson, Vice President of Product Management, Amadesa
Ethan Giffin, CEO, Groove Commerce

Thursday, December 11, 2008

How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done
Matthew Bailey, President, SiteLogic
Bob Tripathi, Search Marketing Strategist, Discover Financial Services
Stephan Spencer, Founder & President, Netconcepts, LLC

Affiliate 2.0: New Distribution Value Using Search & More
Kristopher Jones, President & CEO, Pepperjam
Lee Gientke, Director, Business Development, OrangeSoda, Inc.
Barbara Coll, CEO, WebMama.com Inc.
Jeff Ferguson, Director of Online Marketing, Napster

Search Marketers on Auditing
Steve O'Brien, VP, Sales & Marketing, Click Forensics, Inc.

Act Universal: Using Video in Small Business Marketing
Frank Rocco, Director of Business Development, Adfare Video Solutions

Brand & Reputation Management
Noah Elkin, Ph.D., Vice President of Corporate Strategy, Steak NYC
Simon Heseltine, Director of Search, Serengeti Communications

Maps: They're Not Just for Driving Anymore
Sage Lewis, Search Engine Watch Expert & President, SageRock.com
Manish Patel, Founder & CEO, Where 2 Get It, Inc.
Ian White, CEO, Urban Mapping

 

SES Magazine
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SES Magazine Chicago 2008
Chicago 2008
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Association Sponsors
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