Senior Director, CPG
Matt Wilburn is a leader in Yahoo!'s Consumer Packaged Goods team and is responsible for its search marketing business. He works with top CPG advertisers and their agencies and led Yahoo!'s pioneering initiatives with Procter & Gamble, comScore and Mediavest to demonstrate the critical role that search marketing has in building consumer brands today.
Matt consulted with several CPG companies as Senior Vice President at IRI before joining Yahoo! He earned an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. in Communication from the University of Utah.