Sr. Director of Search Strategy
Martin Laetsch, senior director of search strategy, is a seasoned search marketing industry expert and thought leader who brings more than ten years of experience developing search programs at global enterprises. Martin is responsible for expanding Covario's existing presence with industry organizations such as SEMPO and the Search Engine Marketing Professionals Organization. Additionally, Martin fervently interacts with Covario customers and prospects, and plays an integral role as a thought leader and avid speaker at industry events.
Prior to Covario, Martin was manager of Worldwide Search at Intel Corporation where he built one of the most robust worldwide search marketing automation programs. Martin held a variety of positions during his ten-year tenure at Intel. These positions included a software engineering manager, software internationalization manager, and strategic communications manager. Prior to Intel, Martin spent several years as a senior support engineer at Microsoft.
Martin is a founding member of the Google Technology Leadership Council, a group dedicated to developing best practices for technology search marketers.