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Speaker Profile


Martin Laetsch
Sr. Director of Search Strategy
Covario

Martin Laetsch, senior director of search strategy, is a seasoned search marketing industry expert and thought leader who brings more than ten years of experience developing search programs at global enterprises. Martin is responsible for expanding Covario's existing presence with industry organizations such as SEMPO and the Search Engine Marketing Professionals Organization. Additionally, Martin fervently interacts with Covario customers and prospects, and plays an integral role as a thought leader and avid speaker at industry events.

Prior to Covario, Martin was manager of Worldwide Search at Intel Corporation where he built one of the most robust worldwide search marketing automation programs. Martin held a variety of positions during his ten-year tenure at Intel. These positions included a software engineering manager, software internationalization manager, and strategic communications manager. Prior to Intel, Martin spent several years as a senior support engineer at Microsoft.

Martin is a founding member of the Google Technology Leadership Council, a group dedicated to developing best practices for technology search marketers.


 

SES Magazine
View this issue:
SES Magazine Chicago 2008
Chicago 2008
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
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WebAward
Sempo
SMEI
CIMA
MMA
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SEMNE (Search Engine Marketing New England)
BMA/Chicago
Media Partners
Domainer's Magazine
Website Magazine
WebProNews
Visibility Magazine
TopRank
Jupiter Research
BtoB
EIN News
Search Marketing Standard
Target Marketing
Revenue Magazine
eM+C
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Web Host Industry Review
DIRECT Magazine
WebmasterRadio.FM
SEMJ
AdweekMedia
Marketing.fm
paidContent.org
SEO Book
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