Molander & Associates Inc.
Jeff Molander is CEO of management consulting firm, Molander & Associates Inc. and Principal at The Partner Maker LLC, a partnership management system tailored for the online performance ("affiliate") marketing industry. Since 1997 he's been providing early stage entrepreneurs, investors, agencies, multi-channel marketers with analysis and recommendations needed to build business cases for investment in digital advertising and media. Molander helped found performance marketing services company, Performics Inc.; acquired by DoubleClick in 2004 for $65 million and Google in 2007. He was recently cited as a top Technology & Media consultant by Gerson Lehrman Group and is slated to release his book Ignorance Economy, an insider's exposé on digital advertising and media economics. He blogs at www.jeffmolander.com and eConsultancy.