Groove Commerce is the brainchild of CEO Ethan Giffin, an industry expert in e-commerce, e-marketing and the dynamic technologies behind it. Formerly the Director of eCommerce at $5 billion Allegis Group, Giffin was the chief architect behind the management, marketing, design, and success of Thingamajob.com, an Internet job portal for some 18,000+ continuously updated job openings with a database of over 5 million members. Thingamajob.com became the proprietary online job board, and cornerstone, of Allegis Group's internet recruiting strategy.
For over a decade, Ethan has lived and breathed eCommerce and Web marketing through his career, his personal interests, and now through Groove Commerce. Ethan envisions Groove Commerce bringing companies to a whole new level of sales and service – he wants for them to be highly successful in eCommerce without having to become experts on eCommerce technology.
Ethan has spoken at many of the industry's top conferences including Search Engine Strategies, Ad:Tech and Webmaster World's PubCon.