Executive Vice President
Erin Hunter runs the Media, Retail and Technology Practices for comScore, overseeing all aspects of these businesses for the company. In this role, Erin manages the business units responsible for delivering marketplace insights and marketing intelligence for comScore's blue-chip clients including Microsoft, Google, Yahoo!, Platform A, Sears, Best Buy, Intel, Apple, and hundreds of others. Erin joined comScore in 1999 and has served on comScore's Executive Committee since 2006. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling, and media consulting.
Prior to joining comScore, Ms. Hunter spent eight years at MMA, a media consultancy in Westport, Connecticut where she used the company's proprietary regression-based methodology to quantify the return on clients' investment in traditional marketing vehicles. Ms. Hunter had responsibility for engaging and expanding relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others.